Hotels

Portada » Hotels

We assist hotels and hotel chains to grow in a highly competitive marketplace by uncovering opportunities for growth, diversification, innovation, and enhanced operational efficiency. We recommend strategies to enter new markets, attract new customer segments, and redefine offerings to meet the needs of tourists and business clients with greater personalization and sustainability. We support decision-making using data, technology, and more efficient business models. Additionally, we offer expert guidance in selecting operators and negotiating management agreements to optimize outcomes.

General strategy

This includes creating a strategic plan that facilitates decision-making and goal setting to support long-term success. This involves analyzing general trends, the competitive landscape, and identifying growth and improvement opportunities, with a special emphasis on emerging segments and alternative assets and sustainability/ESG to capture their growth potential and competitive advantage.

Alliances

Partnerships between two or more entities can generate value for each. This can be achieved by sharing resources, increasing the reach of services offered, and improving customer service. These alliances can increase revenue, generate cost savings, improve operational efficiency, and promote sustainability, allowing companies to focus on their core competencies.

Feasibility study

We assess the overall viability of a project from economic, technical, and operational perspectives. This includes market inputs, revenue projections, cost structure (capex and opex), business model, and financial sensitivity analysis. We deliver a robust business case with scenarios, expected returns, and key risks, providing a solid foundation for rigorous investment decision-making.

Investments

We provide comprehensive acquisition services, from identifying market opportunities and conducting thorough market analysis to reviewing financial assumptions and forecasting profitability. We evaluate value creation potential and facilitate operational integration to ensure a smooth transition. Our due diligence process ensures the best service providers are selected, incorporating ESG criteria when necessary. Additionally, we structure deals, considering acquisition types, payment methods, and key contract clauses to ensure successful transactions.

Sales & Marketing

We help drive higher revenue, profitability, occupancy, and sales velocity through a comprehensive transformation of sales and marketing. We redesign commercial structures and channels, implement data-driven pricing, deploy omnichannel digital marketing, and enhance the customer experience, strengthening conversion rates, brand reputation, and sustainable growth.

Customer experience

Customer experience is becoming increasingly important as guests become more informed and demand more personalized, distinctive, and engaging service. Digital experiences driven by gamification, along with an emphasis on wellness, design, and local authenticity, are key to creating positive experiences and fostering customer loyalty.

Operations

We help companies optimize costs and enhance product and service quality through operational model redesign, continuous improvement, and efficient construction management. Our approach integrates processes, technology, and organizational design to scale with agility, reduce inefficiencies, and ensure rigorous operational control.

Market entry

We assist companies in entering new geographical markets, providing comprehensive support tailored to their needs. We help both international companies looking to establish a presence in Spain and Spanish companies seeking to expand globally. Our approach includes market analysis, customized entry strategies, and regulatory compliance guidance to ensure successful market integration.

Sustainability

We provide specialized assistance in sustainable real estate development, with a strong focus on circular buildings and innovative processes. We guide companies through every step, from efficient material reuse to recycling and modular construction. Our goal is to enhance asset value, reduce environmental impact, and ensure sustainable practices through comprehensive assessments and advanced designs.

Academy

We offer tailored training programs to organizations, adapting our courses to their specific needs across a wide range of key areas. We specialize in topics such as market trends and research, financial analysis, project promotion, operational management, sustainability, and technology. Our goal is to equip teams with the skills they need to effectively tackle today’s market challenges.

Featured Service

TEAM EXPERIENCE EXAMPLES

Customer experience management

Management of the customer experience for a luxury residential community in a countryside setting, offering personalized, high-value-added services aligned with the essence of the place and with world-class quality

01

Luxury hotel operation agreement

Selection of an operator and negotiation of the various operational agreements, including hotel operation, marketing, pre-operation, and technical services.

02

Residential and hotel joint venture

Agreement between an international hotel company, a luxury resort complex, and the owner of a beachfront plot to develop and operate a residential and hotel project among the three parties.

03

Insights

Gen Z/Y Travel Intent Trends Revealed for 2025 | ibis x Globetrender

Gen Z/Y travellers value experiences over possessions, seeking purpose-driven travel influenced by social media and community.

Why Marriott, Hilton and Hyatt Don’t Actually Own Most of Their Hotels | WSJ

Marriott, Hilton, and Hyatt have shifted to franchising, avoiding real estate risks while expanding globally.[

Skift Megatrends 2025 | Skift Research

Travel in 2025 focuses on sustainability, innovation, and meaningful exploration, driven by changing consumer priorities and advances in technology.

Guest Experience Trends in Luxury Resorts | BRTN Brand Strategy

Luxury resorts emphasize wellness, sustainability, and personalized, culturally immersive guest experiences.

This restaurant is run entirely by robots | Freethink

Mezli restaurant combines robotics and culinary expertise to offer an entirely automated dining experience.

Global Meetings and Events Forecast | AMEX GBT

2024 will see growth in in-person events, with technology and sustainability shaping the meetings industry.

Hyatt’s Billions-Dollar Shift to an Asset-Light Strategy | Wall Street Journal

Hyatt is transitioning to an asset-light model, selling properties and focusing on luxury and franchises.

15 Seriously Interesting Nordic Hotels | Michelin Guide

Explore 15 fascinating Nordic hotels that blend breathtaking design and nature for a unique experience.

2025 Hilton Trends Report: The Vacation Maximized | Hilton

Travelers are seeking meaningful, family-friendly, and sustainable experiences while balancing nostalgia and relaxation.

Related Practices

Sales & Marketing

Business building

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Location

Barcelona Office
Antoni Bell 2, 4th Floor – C
Sant Cugat del Vallès 08174
+34 93 280 7084

Madrid Office
Alfonso XII 62, 2nd Floor
Madrid 28014
+34 91 048 8455

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