Strategy

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We co-create a corporate and asset-level plan by combining rigorous strategy, global experience, and expert insight to enable companies and asset owners to generate higher revenue, profitability, and resilience. We conduct in-depth market studies and assess the economic viability of projects.
As a tourism and real estate strategic consulting firm in Spain, we design comprehensive strategies aligned with industry trends, digitalization, and sustainability; facilitate partnerships that optimize resources; reinvent assets to capture new opportunities; and manage portfolios to maximize returns, control risks, and prevent obsolescence.

Market research service — UrbanTree Partners real estate strategy

Market studies

We analyze demand, supply, and key trends that impact the positioning, design, and feasibility of real estate or hospitality projects. This includes competitive benchmarking, target segment analysis, pricing trends, absorption, and consumption dynamics. We provide actionable intelligence to define product, pricing, customer experience, and investment, aligning project development with real market opportunities.

Feasibility study

We assess the overall viability of a project from economic, technical, and operational perspectives. This includes market inputs, revenue projections, cost structure (capex and opex), business model, and financial sensitivity analysis. We deliver a robust business case with scenarios, expected returns, and key risks, providing a solid foundation for rigorous investment decision-making.

General real estate strategic consulting service by UrbanTree Partners

General strategy

This includes creating a strategic plan that facilitates decision-making and goal setting to support long-term success. This involves analyzing general trends, the competitive landscape, and identifying growth and improvement opportunities, with a special emphasis on emerging segments and alternative assets and sustainability/ESG to capture their growth potential and competitive advantage.

Strategic alliance management service — real estate consulting

Alliances

Partnerships between two or more entities can generate value for each. This can be achieved by sharing resources, increasing the reach of services offered, and improving customer service. These alliances can increase revenue, generate cost savings, improve operational efficiency, and promote sustainability, allowing companies to focus on their core competencies.

Asset repositioning and reinvention service

Asset reinvention

Many assets have the potential to increase their value by reimagining their current function, through a change in use and/or repositioning and incorporating ESG criteria. This requires a deep understanding of real estate market trends to evaluate and quantify the best opportunity for each building and estimate the feasibility of each initiative.

Portfolio management

Involves making decisions to maximize asset returns and value, optimize risks, and manage potential obsolescence and increase its sustainability/ESG. This may include buying, selling, improving, and managing properties, as well as making decisions about financial optimization of the real estate portfolio for investors, REITs, family offices, and corporate real estate in general.

Featured Service

TEAM EXPERIENCE EXAMPLES

Real estate asset portfolio evaluation

Evaluation of all real estate assets of a business group (office, residential, and industrial) and recommendations for improvement, tenant management, asset repositioning, and divestment

01

Coffee joint venture creation

Creation of a joint venture between a coffee farm-owning company and an international producer and seller company of coffee. Support in business planning, defining the roles of the parties, and structuring the agreement

02

Insights

Informe sobre la Economía Azul de la UE, Comisión Europea

The EU Blue Economy Report | European Commission

The European Blue Economy drives competitiveness, jobs, and sustainability, with marine energy, fisheries, biotechnology, and coastal climate resilience.

Emerging Trends in Real Estate Europe 2025 | ULI

European real estate balances stabilized interest rates with geopolitical and ESG challenges, focusing on operational sectors like logistics, housing, and energy infrastructure for sustained growth amidst volatilityâ€‹.

Insight: Reimaginando el sector inmobiliario para un futuro sostenible, World Economic Forum

Reimagining Real Estate: A Framework for the Future | World Economic Forum

Building sustainable, liveable cities requires innovation, collaboration, and decarbonization of the global real estate sector.

Insight: Principios de la Economía de la Longevidad, Foro Económico Mundial

Longevity Economy Principles | World Economic Forum

The Longevity Economy Principles provide guidance to promote financial resilience and healthy ageing, ensuring all generations thrive in a more inclusive and sustainable future.

Principios de Construcción Ecológica — Plan de Acción para Edificios con Emisiones Netas de Carbono Cero

Green Building Principles – The Action Plan for Net-Zero Carbon Buildings | World Economic Forum

Emphasis on measuring carbon footprint, setting targets to achieve a net-zero carbon goal and in collaboration with different stakeholders.

Insight: Riesgo climático en el sector inmobiliario, Naciones Unida

Climate Risk in the Real Estate Sector | United Nations

Climate change intensifies challenges in real estate amid geopolitical tension, supply chain disruption, energy crisis, and inflation, requiring strategic resilience.

Insight: Manual del Entorno Construido Circular, World Green Building Council

Circular Built Environment Playbook | World Green Building Council

WorldGBC's Playbook promotes circular strategies for sustainable construction, aiming for net-zero emissions, supporting regeneration, and delivering socio-economic benefits.