UrbanTree Partners – logotipo

Strategy consulting in the
real estate and tourism sectors

Real estate and tourism strategic consulting firm in Spain, supporting companies and organizations: from planning and investment to growth and improvement

Strategy

We assist companies and property owners with rigorous strategic planning, leveraging global experience and expert insight to drive greater revenue, profitability, and resilience. We conduct market and economic viability analyses, design strategies aligned with industry trends, digitalization, and ESG, facilitate partnerships, reinvent assets, and manage portfolios.

Investments

We assist companies, developers, and investors at every step of the investment process, from identifying opportunities, formulating investment theses, evaluating, structuring, monitoring, to possible divestment or sale.

Sales & Marketing

We help companies and projects increase revenue and profitability through a comprehensive sales and marketing transformation. We redesign the commercial structure and channels, implement data-driven pricing strategies, deploy full omnichannel marketing, and optimize the customer experience to strengthen conversion, loyalty, and sustainable growth.

Operations

We help optimize costs and enhance product and service quality through the redesign of the operating model, continuous improvement, and efficient management of construction, capex, and real estate. Our approach integrates processes, technology, and organization to scale with agility, reduce inefficiencies, and ensure rigorous operational control.

Business Building

We assist in the development of new businesses, both in established companies and startups. We provide support to ensure that the new business has an innovative value proposition, with the necessary capabilities to operate autonomously, thereby maximizing the chances of success, whether in real asset-based businesses or technology-based ones.

Technology

We translate the state of the art in technology—using Artificial Intelligence as a central lever—into real value for your business. We help you decide what to adopt, how to implement it, and where it generates impact: both to improve what you already do and to enable new business models.

Sustainability

We provide assistance in sustainable development, focusing on circular buildings. We guide in material reuse, recycling, and modular construction, enhancing asset value and reducing environmental impact through sustainable assessments and designs.

Academy

We offer tailor-made training to organizations on topics such as market trends and studies, financial analysis, development, operations, sustainability, and technology, customizing the content to meet the specific needs of each company.

Relevant experience

Insights

Insight: Movilidad Activa, la píldora mágica – Climate and Health Alliance

Active Travel: The Magic Pill | Climate and Health Alliance

Active mobility represents a strategic opportunity to align health, climate, and transport objectives.

Insight: Estado de las Finanzas para la Naturaleza – UNEP

State of Finance for Nature | UNEP

Most global capital continues to harm nature; increasing investment in nature-based solutions is key for a sustainable future.

Insight: Reimaginando el sector inmobiliario para un futuro sostenible, World Economic Forum

Reimagining Real Estate: A Framework for the Future | World Economic Forum

Building sustainable, liveable cities requires innovation, collaboration, and decarbonization of the global real estate sector.

Location

Barcelona Office
Antoni Bell 2, 4th Floor – C
Sant Cugat del Vallès 08174
+34 93 280 7084

Madrid Office
Alfonso XII 62, 2nd Floor
Madrid 28014
+34 91 048 8455

To stay up to date on the latest trends and key information in our sectors, follow us

Accessibility Tools