Business Building

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Our company specializes in developing new businesses for established corporations, corporate ventures, and startups. We act as catalysts for innovation, helping businesses design a unique and compelling value proposition and equipping them with the capabilities to operate autonomously. Our goal is to maximize their chances of success in both real asset businesses and technology-based ventures, including the PropTech industry. With our expertise, we can help new businesses thrive and reach their full potential.

Research & Trends

Our team has extensive and in-depth knowledge of the industry we work in, allowing us to efficiently prepare reports based on a multitude of information sources. Our reports help clients understand how market trends can generate new business opportunities, whether through demographic shifts, lifestyle changes, advancements in technology and digitalization, sustainability initiatives, or new business models.

Market Analysis

Our market analysis services help clients size and characterize the markets they intend to enter from both the demand and supply perspectives. We generate ideas, identify opportunities, and develop unique value propositions that create a competitive advantage. By thoroughly understanding the market, we help our clients make informed decisions on how to best allocate resources to growth their business

Business Plan

Our team provides expert assistance and support in creating a comprehensive business plan that details the objectives, business model, strategies, business assumptions (including prices, revenues, and costs), and financial projections of the business. Our goal is to help clients understand the feasibility and profitability of their business idea, while also providing a roadmap with clear KPIs to measure progress along the way.

Product/Service Development

Development of the concept and validation of the value proposition with the market, support for design and prototypes up to a Minimum Viable Product (MVP), testing to ensure that it meets the needs and expectations of customers through focus groups, interviews, and surveys, and adjustment of the product/service. Agile (collaboration, feedback, rapid adaptation) and lean (elimination of waste and reduction of time) methodologies can be used.

Marketing Strategy

We design strategic marketing plans to create a unique value proposition and communicate it effectively, utilizing the latest technology and tools available in the market. Our team works with clients to identify the most effective marketing channels and campaigns to reach target audiences and achieve business objectives.

Financing

We help clients identify the optimal capital structure and access possible sources of financing, including both debt and equity. Our team leverages technological platforms and alternative financing options to streamline the search for funding and obtain the best possible terms.

Team Development

We provide support in the strategic design of the HR operational model, as well as in the selection and training of the team, including mentoring, coaching, and networking, strengthening a company’s professional network and providing support in identifying key contacts.

Selection of Professional Services

Identification, selection, and negotiation with the most appropriate service providers in each relevant category including technology solution providers, operators, or advertising agencies. Once selected, we provide support in establishing the best agreements or alliances.

TEAM EXPERIENCE EXAMPLES

Resort and Hotel Community

Creation of a new tourist destination in the Caribbean with an area of 120 km²/30,000 acres (twice the size of Manhattan Island), development of the overall strategy and business plans for the different components, promotion and closure of investment opportunities with third parties, negotiation of agreements with operators and management of financing

01

Coliving

Development of a coliving project from scratch, analysis of the trend and market study of supply and demand, business plan development, brand creation, agreements with the different companies involved, support in fundraising

02

Glamping

Analysis of the trend, market study, conceptualization of the opportunity, identification of key experience elements, selection of locations and business plan

03

Aquarium

Market research and business plan for the entry of a company that designs, builds, and operates aquariums, including considerations on commercial strategy, pricing, organizational structure, and additional services to offer (e.g. cafeteria and souvenir shop).

04

Insights

When incumbents breed unicorns: Building new businesses as the next wave of growth | WEF

Traditional businesses prioritize building new independent enterprises, but only 20% succeed. Success factors: supportive CEOs, autonomy, customer insights, strategic acquisitions.

Travel Predictions 2024 | Booking

Travel Predictions 2024: Embrace alter egos, cool-cation escapes, surrender to spontaneity, delve into culinary traditions, seek wellness retreats, budget luxury, and prioritize sustainable aesthetics.

Hospitality Trends Report 2024 | af&co. + Carbonate, Inc.

The 2024 Hospitality Trends Report, in its 16th edition, embraces a maximalist "More is More" philosophy, exploring fantasy realms, prioritizing community, and integrating artificial intelligence for an unforgettable year.

Nature-based Infrastructure | United Nations Environment Programme

Nature-based Solutions (NbI) enhance functionality and sustainability across sectors, from buildings and health to education and energy, fostering a resilient and interconnected world.

Why Vertical Farms Are Moving Beyond Leafy Greens | CNBS

Explore the revolution of vertical farming, cultivating layer by layer indoors. Beyond food production, it transforms urban warehouses into thriving, sustainable agricultural centers, providing access to healthy foods and a significant real estate opportunity.