About us

At UrbanTree Partners, we work on a project basis and create specific professional teams tailored to our clients’ unique needs, allowing us to provide the best talent at all times.

David Bros

CEO/ Founder

A professional with over 20 years of experience in the real estate, hospitality, tourism, infrastructure, and PropTech, in areas of investment, consulting, and new businesses.

He worked at Unilever Group, PwC, and McKinsey & Co. and has served as CEO of a new real estate development in the Caribbean and as Director for Europe at Timbers Resorts, a company in the Oaktree Capital Management portfolio.

He is Director and Professor of Executive Programs in Real Estate Management and PropTech at ESADE Business School. He has worked in 8 different countries and speaks Spanish, English, Portuguese, and Catalan.

Education:

  • Executive Certificate in Management and Leadership – MIT
  • Master in Real Estate Development – Columbia University
  • Degree in Industrial Engineering and Management – UPC & The University of Manchester

Albert Labastida

He has over 15 years of experience in the hotel and tourism sector in the areas of management, strategic planning, and new businesses.

He has worked in hotel companies, consulting, and various initiatives as an entrepreneur. He is currently also the director of the Girona Gastronomic Forum.

He is a professor of International Hotel Group Management and Restaurant Business Management at the Universitat Autònoma de Barcelona. He speaks Spanish, English, French, and Catalan.

Education:

  • Master’s Degree in International Tourism – ESADE
  • Bachelor’s Degree in Tourism and Hotel Management – Universitat Autònoma de Barcelona

Dr. Thomas Schneider

He has 18 years of experience in finance and consulting in the real estate and PropTech/Fintech sectors.

He is currently the CEO and co-founder of FinLoop and former Executive Director at Brickvest, a company he also founded and was acquired by Patrizia in 2020. He has previously worked at KPMG, Lehman Brothers, Limmat Group, and Ernst & Young.

He has lived in Germany, the United States, Switzerland, Taiwan, and Spain. He speaks German, English, Norwegian, and some Spanish.

Education:

  • Master in Real Estate – Harvard University
  • Master in Real Estate Development – Columbia University
  • PhD in Financial Economics and MBA – FAU Erlangen-Nürnberg

Marta Moseguí

She has over 20 years of experience in human resources management, supporting CEOs and Boards in global, regional, and local people strategies.

She has worked in companies such as Accenture, Sony, and Eurofragance. Currently, she is the Chief People Officer at Natura Bissé.

She is a co-founder and advisor of Steelter, a global talent selection and management platform.

Education:

  • Advanced Management Program – IESE
  • Master in Social Sciences – ESADE
  • Master in International Management – University of Reading
  • Bachelor’s degree in Business Administration – UB

Alberto Sanchez

He is a professional with over 30 years of experience in the construction sector, and project management of singular projects, working on commercial, hotel, office, and residential building.

He has worked for companies such as Meliá, Barceló, and Decathlon, and has lived or worked in over six different countries across Europe, the Caribbean, and North Africa.

He is an independent professor of Project and Construction Management.

Education:

  • Master’s degree in Real Estate and Construction Management – Universidad Politécnica de Madrid
  • Bachelor’s degree in Technical Architecture – Universitat Politècnica de Valencia

Eduardo R. Lafforgue

He has a career of more than 30 years in the leisure, travel, and tourism industry. He has skills in conceptualization, strategic planning, and entrepreneurship.

He has worked at Intrawest, T&L Europraxis, Territory and Tourism Advisors, Niagara-on-the-lake Chamber of commerce & Tourism and is currently the Director of Tourism for the Government of Yukon in Canada.

He has extensive experience in international and multicultural projects in 30 countries. He speaks Spanish, English, and French.

Education:

  • Master in Real Estate Management and Urbanism – Fundesem Business School
  • Diploma in Marketing – Universidad Iberoamericana
  • Bachelor’s Degree in Architecture – Universidad Nacional Autónoma de México

Xavier Torres

He has more than 15 years of experience in consulting, finance, and Advanced Analytics in the real estate, tourism, hotel, food, and automotive sectors.

He has worked for companies such as Accenture, Grupo Abrisa, Cunicarn, and Lear Corporation, where he currently serves as the Business Intelligence and Data Science Manager. He has lived in Spain, the Dominican Republic, and the United States.

He is also an associate professor at ESADE, where he teaches “Business and Excel Solutions” and Python. He collaborated on the project “Building an AI-driven logistic prevision model for emergency management in cyclones” for the World Food Program (UN).

Education:

  • Master in Data Science and Business Intelligence – IEBS
  • Master in Business Administration – UNC Kenan-Flagler Business School
  • Bachelor and Masters in Business Administration – ESADE

Eva Bros

Professional with over 25 years of experience in general management and corporate finance across various industries, including manufacturing, consumer goods, advertising, sports, real estate, and food.

She is an expert in corporate strategy, mergers and acquisitions, and human capital management. She has worked for companies such as Getriebebau NORD, Mapa Spontex, Grey (WPP), and Scandinavian Tobacco Group. Currently, she is the Corporate General Director at Nice Tech.

She has lived in Spain, Andorra, the United Kingdom, Germany, and Portugal. She speaks Spanish, English, and Catalan fluently and has knowledge of French, Portuguese, and German.

Education:

  • Postgraduate degree in Budget Management UOC
  • Bachelor’s degree in Labor Relations UAB
  • Bachelor’s degree in Business Administration UAB

Wayne Lau

He has four decades of experience in commercial real estate finance and development. He worked for an insurance company and for american banks for twenty years before joining a start-up commercial bank as a founding officer, specializing in serving Asian immigrant clients.

He has extensive lending experience across the US, covering multiple property types and the entire cycle of real estate lending. He is passionate about neighborhood economic development, particularly in immigrant communities.

He also teaches accounting and finance and serves as a learning facilitator for online real estate certification courses at MIT and London School of Economics. He is fluent in English and Cantonese Chinese.

Education:

  • Certified Wellness Program – Chapman Institute for Worksite Wellness
  • M.B.A – University of Chicago Booth School of Business
  • Bachelor in Economics – Occidental College (USA)

Jan Mollet

Consultant at UrbanTree Partners providing support in research and analysis tasks, particularly in the areas of ESG and Technology.

Worked at the Government of Catalonia in the Advisory Council for Sustainable Development (ACSD), focusing on the 2030 Agenda, and participated in the Model United Nations of Bucharest (MUNOB). Was a member of the operations team at MANGO. Additionally, gives presentations on sustainable architecture, urban planning and circular economy at schools in Catalonia.

Education:

  • Studies in Bachelor’s degree in Smart and Sustainable City Management – Universitat Autònoma de Barcelona
  • Candidate for a Master’s in Innovation and Entrepreneurship – ESADE

Víctor Sánchez

Consultant at UrbanTree Partners providing support in research tasks, market studies, business/investment opportunity analysis, and client development.

Previously worked as a mathematics teacher and in event management with ABC Personal, and promoting the Universitat Autònoma de Barcelona (Education Fair, Open Doors, conferences…).

Education:

  • Studies Bachelor’s degree in Business Administration and Management – Universitat Autònoma de Barcelona
  • Studies Bachelor’s degree in Law – Universitat Autònoma de Barcelona

Our values

Integrity

Excellence

Value for customers

Entrepreneurship

Innovation

Social and environmental consciousness

Respect

Commitment

Collaboration

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    Location

    Barcelona Office
    Antoni Bell 2, 4th Floor – C
    Sant Cugat del Vallès 08174
    +34 93 280 7084

    Madrid Office
    Alfonso XII 62, 2nd Floor
    Madrid 28014
    +34 91 048 8455

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