Hotels

In the competitive hospitality industry, hotels need a partner who understands their unique challenges. Our consulting services help hotels excel by refining sales strategies, enhancing operational efficiency, and optimizing organizational performance to stand out in the market. We integrate cutting-edge technology to streamline operations and enable data-driven decisions that propel growth. In response to evolving consumer preferences, we elevate the guest experience with personalized touches that differentiate each brand. Our focus on sustainability reduces your hotel’s environmental footprint, meeting the demand for eco-friendly practices. We also guide hotel owners in selecting the best operators and negotiating operational agreements for long-term success. Partnering with us provides a tailored strategy that transforms challenges into opportunities, drives profitability, and ensures sustained excellence in a complex market.

Investments

We offer comprehensive investment services, covering both acquisitions and dispositions. We identify market opportunities, conduct financial analysis, and structure optimized agreements, incorporating ESG and SDG criteria when necessary. Additionally, we maximize asset value by identifying buyers and guiding negotiations to ensure successful transactions and optimal outcomes for our clients.

Strategy

This includes creating a strategic plan that facilitates decision-making and goal setting to support long-term success. This involves analyzing general trends, the competitive landscape, and identifying growth and improvement opportunities, with a special emphasis on emerging segments and alternative assets and sustainability/ESG to capture their growth potential and competitive advantage.

Commercial strategy

We offer advanced commercial strategies for the sale, rental, and operation of assets, designed to maximize prices and occupancy. Our approach includes strategies to capture the global client market, along with a competitive pricing strategy that reflects the value and unique characteristics of each property at any given time.

Customer experience

Customer experience is becoming increasingly important as buyers become more informed and demand more personalized, unique, and engaging service. Digital experiences driven by gamification, along with an emphasis on wellness, design, and local authenticity, are key to creating a positive customer experience and fostering loyalty.

Alliances

Partnerships between two or more entities can generate value for each. This can be achieved by sharing resources, increasing the reach of services offered, and improving customer service. These alliances can increase revenue, generate cost savings, and increase operational efficiency, allowing companies to focus on their core competencies.

Operations & organitzation

Our consulting services integrate operations excellence and organizational effectiveness to drive efficiency, enhance service quality, and optimize costs. By transforming value chains, establishing governance frameworks, and aligning structures with business goals, we build resilience, reduce risks, and ensure sustained success. This holistic approach fosters performance, capability development, and long-term growth.

Sustainability

We provide specialized assistance in sustainable real estate development, with a strong focus on circular buildings and innovative processes. We guide companies through every step, from efficient material reuse to recycling and modular construction. Our goal is to enhance asset value, reduce environmental impact, and ensure sustainable practices through comprehensive assessments and advanced designs.

Business building

We assist in the development of new businesses, whether within established companies or startups, ensuring they have an innovative and differentiated value proposition. We provide support to help the business develop the necessary capabilities to operate independently, maximizing the chances of success. Our expertise spans both real asset-based and technology-driven businesses, ensuring sustainable and competitive growth in the market.

Market entry

We assist companies in entering new geographical markets, providing comprehensive support tailored to their needs. We help both international companies looking to establish a presence in Spain and Spanish companies seeking to expand globally. Our approach includes market analysis, customized entry strategies, and regulatory compliance guidance to ensure successful market integration.

Academy

We offer tailored training programs to organizations, adapting our courses to their specific needs across a wide range of key areas. We specialize in topics such as market trends and research, financial analysis, project promotion, operational management, sustainability, and technology. Our goal is to equip teams with the skills they need to effectively tackle today’s market challenges.

Featured Service

TEAM EXPERIENCE EXAMPLES

Insights

2025 Hilton Trends Report: The Vacation Maximized | Hilton

Travelers are seeking meaningful, family-friendly, and sustainable experiences while balancing nostalgia and relaxation.

15 Seriously Interesting Nordic Hotels | Michelin Guide

Explore 15 fascinating Nordic hotels that blend breathtaking design and nature for a unique experience.

Hyatt’s Billions-Dollar Shift to an Asset-Light Strategy | Wall Street Journal

Hyatt is transitioning to an asset-light model, selling properties and focusing on luxury and franchises.

Global Meetings and Events Forecast | AMEX GBT

2024 will see growth in in-person events, with technology and sustainability shaping the meetings industry.

This restaurant is run entirely by robots | Freethink

Mezli restaurant combines robotics and culinary expertise to offer an entirely automated dining experience.

Guest Experience Trends in Luxury Resorts | BRTN Brand Strategy

Luxury resorts emphasize wellness, sustainability, and personalized, culturally immersive guest experiences.

Skift Megatrends 2025 | Skift Research

Travel in 2025 focuses on sustainability, innovation, and meaningful exploration, driven by changing consumer priorities and advances in technology.

Why Marriott, Hilton and Hyatt Don’t Actually Own Most of Their Hotels | WSJ

Marriott, Hilton, and Hyatt have shifted to franchising, avoiding real estate risks while expanding globally.

Gen Z/Y Travel Intent Trends Revealed for 2025 | ibis x Globetrender

Gen Z/Y travellers value experiences over possessions, seeking purpose-driven travel influenced by social media and community.

Related Practices

Investments
Strategy
Technology
Sustainability
Business Building
Market Entry
Talent
Academy

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    Location

    Barcelona Office
    Antoni Bell 2, 4th Floor – C
    Sant Cugat del Vallès 08174
    +34 93 280 7084

    Madrid Office
    Alfonso XII 62, 2nd Floor
    Madrid 28014
    +34 91 048 8455

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