The Art of the Prompt | Google

linkedinmaillinkedinmail

#AI, #Future, #Tech

Unlock AI’s potential with structured prompts for creativity and strategy.

Effective use of AI begins with crafting strong prompts. Google’s guide for creatives and strategists highlights Gemini’s role in enhancing ideation, research, and content creation. By adopting clear, structured prompts, users can unlock AI’s full potential for tasks ranging from generating insights to refining creative campaigns.

The guide emphasizes four key functions of AI: expanding ideas, condensing complex information, iterating on concepts, and polishing existing content. Practical strategies include defining the AI’s role (persona), outlining the task, providing context, and specifying the desired format. A structured prompt leads to tailored and actionable outputs.

For strategists, Gemini simplifies research analysis and market insights. AI can summarize extensive reports, identify key trends, and propose next steps, saving valuable time. Audience research, competitive analysis, and scenario-based strategies are also explored, with prompts facilitating precise results.

Creatives can leverage Gemini to brainstorm ideas, generate campaign concepts, and refine messaging. Examples include pitching ideas for advertisements, developing unique metaphors, or tailoring content for specific formats like social media or billboards. Users are encouraged to iterate and view AI as a collaborative partner rather than a replacement.

The guide concludes with practical tips for incorporating AI into workflows. By experimenting with prompts, building a culture of AI use, and exploring multi-modal capabilities, teams can supercharge their creativity and productivity.

Check the full document here: https://bit.ly/4gdUB3u

Insights

Longevity Economy Principles | World Economic Forum

The Longevity Economy Principles provide guidance to promote financial resilience and healthy ageing, ensuring all generations thrive in a more inclusive and sustainable future.

Emerging Trends in Real Estate Europe 2025 | ULI

European real estate balances stabilized interest rates with geopolitical and ESG challenges, focusing on operational sectors like logistics, housing, and energy infrastructure for sustained growth amidst volatility​.

Banking on Green Buildings | UNEP FI

Banks can drive sustainability by financing energy-efficient, resilient buildings through green bonds and loans.

Location

Barcelona Office
Antoni Bell 2, 4th Floor – C
Sant Cugat del Vallès 08174
+34 93 280 7084

Madrid Office
Alfonso XII 62, 2nd Floor
Madrid 28014
+34 91 048 8455

To stay up to date on the latest trends and key information in our sectors, follow us

Accessibility Tools