Strategy

We provide our clients with comprehensive strategic consulting services, focused on designing customized solutions that drive their growth and competitiveness. We specialize in developing strategic partnerships, reimagining buildings and assets to maximize efficiency and value. Additionally, we enhance portfolio management by applying ESG criteria, helping our clients meet sustainability and social responsibility standards. Our approach also includes reinventing assets to meet current market demands, optimizing the user experience. We assist companies in transitioning to zero-emission operations, managing climate risks, and seizing opportunities in the future of mobility.

General strategy

This includes creating a strategic plan that facilitates decision-making and goal setting to support long-term success. This involves analyzing general trends, the competitive landscape, and identifying growth and improvement opportunities, with a special emphasis on emerging segments and alternative assets and sustainability/ESG to capture their growth potential and competitive advantage.

Alliances

Partnerships between two or more entities can generate value for each. This can be achieved by sharing resources, increasing the reach of services offered, and improving customer service. These alliances can increase revenue, generate cost savings, and increase operational efficiency, allowing companies to focus on their core competencies.

Comercial strategy

We offer advanced commercial strategies for the sale, rental, and operation of assets, designed to maximize prices and occupancy. Our approach includes strategies to capture the global client market, along with a competitive pricing strategy that reflects the value and unique characteristics of each property at any given time.

Costumer experience

Customer experience is becoming increasingly important as buyers become more informed and demand more personalized, unique, and engaging service. Digital experiences driven by gamification, along with an emphasis on wellness, design, and local authenticity, are key to creating a positive customer experience and fostering loyalty.

Operational excellence

We drive operational excellence by implementing efficient processes and adopting advanced technology. Our focus is on optimizing resources, minimizing errors, and improving productivity, ensuring smooth and sustainable operations that contribute to the long-term success of the organization.

Organizational excellence

We foster organizational excellence by optimizing internal structures and promoting an agile and collaborative corporate culture. Our focus is on enhancing talent management, leadership, and operational efficiency, ensuring the organization is prepared to meet current and future challenges.

Asset reinvention

Many assets have the potential to increase their value by reimagining their current function, through a change in use and/or repositioning and incorporating ESG criteria. This requires a deep understanding of real estate market trends to evaluate and quantify the best opportunity for each building and estimate the feasibility of each initiative.

Portfolio management

Involves making decisions to maximize asset returns and value, optimize risks, and manage potential obsolescence and increase its sustainability/ESG. This may include buying, selling, improving, and managing properties, as well as making decisions about financial optimization of the real estate portfolio for investors, REITs, family offices, and corporate real estate in general.

Featured Service

TEAM EXPERIENCE EXAMPLES

Insights

Emerging Trends in Real Estate Europe 2025 | ULI

European real estate balances stabilized interest rates with geopolitical and ESG challenges, focusing on operational sectors like logistics, housing, and energy infrastructure for sustained growth amidst volatility​.

Reimagining Real Estate: A Framework for the Future | World Economic Forum

Building sustainable, liveable cities requires innovation, collaboration, and decarbonization of the global real estate sector.

Longevity Economy Principles | World Economic Forum

The Longevity Economy Principles provide guidance to promote financial resilience and healthy ageing, ensuring all generations thrive in a more inclusive and sustainable future.

Green Building Principles – The Action Plan for Net-Zero Carbon Buildings | World Economic Forum

Emphasis on measuring carbon footprint, setting targets to achieve a net-zero carbon goal and in collaboration with different stakeholders.

Climate Risk in the Real Estate Sector | United Nations

Climate change intensifies challenges in real estate amid geopolitical tension, supply chain disruption, energy crisis, and inflation, requiring strategic resilience.

Circular Built Environment Playbook | World Green Building Council

WorldGBC's Playbook promotes circular strategies for sustainable construction, aiming for net-zero emissions, supporting regeneration, and delivering socio-economic benefits.

Home of the Future – Building for Net Zero | CitiGPS

Home of the Future: technology and sustainability for green, smart, affordable and net-zero homes.

Global Wellbeing Report | Lululemon

Solutions to break burnout cycles: setting boundaries, embracing mindful activities, and strengthening social connections to achieve balance and sustainable wellbeing.

Beyond Senior Living: Designing Communities for Inclusion | Gensler Research Institute

Agrihoods integrate farming into community living, offering health, social, and economic benefits. Here are best practices for development.

Related Practices

Investments
Business Building
Market Entry
Technology
Academy
Sustainability

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    Location

    Barcelona Office
    Antoni Bell 2, 4th Floor – C
    Sant Cugat del Vallès 08174
    +34 93 280 7084

    Madrid Office
    Alfonso XII 62, 2nd Floor
    Madrid 28014
    +34 91 048 8455

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