Culture

Cultural institutions must ensure their relevance, attract diverse and recurring audiences, diversify income streams, advance digitalization, and enhance the visitor experience. They must also strengthen community engagement, lead in sustainability, and improve governance.
All of this aims to boost their economic sustainability and long-term resilience, ensuring lasting social impact and enabling them to play an active role as agents of social change. We work alongside them to identify, prioritize, and activate initiatives that address these challenges.

Investments

We provide comprehensive acquisition services, from identifying market opportunities and conducting thorough market analysis to reviewing financial assumptions and forecasting profitability. We evaluate value creation potential and facilitate operational integration to ensure a smooth transition. Our due diligence process ensures the best service providers are selected, incorporating ESG criteria when necessary. Additionally, we structure deals, considering acquisition types, payment methods, and key contract clauses to ensure successful transactions.

Strategy

We develop strategic plans that guide informed decisions and set long-term cultural and organizational goals. Our approach includes global trend analysis, institutional diagnostics, and opportunity identification emphasizing emerging audiences, ESG, inclusion, and social impact. We integrate participatory governance, digital innovation, financial sustainability, and community engagement, all measured through Balanced Scorecard KPIs.

Governance and Management Model

Advanced commercial strategies enable the optimization of sales, We support the development of participatory governance models that are inclusive, transparent, and aligned with effective management practices. Our approach balances public and private interests, adapting to each institution’s unique context. We integrate financing, sustainability, digital transformation, and community engagement to ensure long-term impact, efficiency, and accountability.

Alliances

We promote strategic collaborations between public, private, and third sector institutions to enable shared programming, audience outreach, and communication. We also support the development or reinforcement of formal associations, providing them with clear roles, governance mechanisms, and platforms for joint action that strengthen cooperation and long-term sector sustainability.

Commercial strategy

We design strategies to boost visibility, relevance, and accessibility of cultural offerings. This includes value proposition design, brand positioning, and audience segmentation. Our services cover
multichannel campaigns, digital communications, loyalty programs, pricing, ticketing, and e-commerce. We also develop community engagement plans to promote inclusion, participation, and sustainable social impact.

Programming & Activities

We contribute to the design of cultural and educational programming strategies that are diverse, coherent, and audience focused. Our approach blends curatorial vision, operational feasibility, and commercial appeal. We also support the management of food services, retail operations, and third-party rentals, enhancing both the visitor experience and the institution’s financial ecosystem.

Operations

We provide operational excellence solutions to maximize efficiency, reduce costs, and improve service quality. We design operational plans, policies, and procedures that align daily operations with the asset’s strategic vision. We intervene in all phases—from opening to mature operation—ensuring scalability and performance control.

Organization

We strengthen the organizational structure so it aligns with the project’s objectives and is equipped to face complex challenges. We establish internal governance frameworks, define key roles and competencies, and support cultural-transformation and talent-development processes. Ultimately, we foster resilient, innovative organizations ready for sustained growth.

Technology

We optimize organizational structure and internal processes to ensure high performance and adaptability in a dynamic environment. Our consultancy helps developers improve coordination, decision-making, and team management, creating agile and efficient organizations capable of effectively meeting the challenges of the real estate sector.

Sustainability

We provide specialized assistance in sustainable real estate development, with a strong focus on circular buildings and innovative processes. We guide companies through every step, from efficient material reuse to recycling and modular construction. Our goal is to enhance asset value, reduce environmental impact, and ensure sustainable practices through comprehensive assessments and advanced designs.

TEAM EXPERIENCE EXAMPLES

Insights

economía naranja

The Orange Economy | Inter-American Development Bank

The Orange Economy represents a $4.3 trillion global opportunity powered by creativity, culture, and innovation. This dynamic sector already outpaces traditional industries in growth, employment, and exports.

To Save Museums, Treat Them Like Highways | The New York Times

Treating arts institutions as part of national infrastructure could provide stable, equitable funding for the sector.

The Future of P-Leisure: Museums | Bompas & Parr

Museums are evolving into dynamic spaces, balancing personalization with collective experiences and fostering community.

10 New Museums to Explore| Shondaland

Explore 10 new museums in 2024, featuring women’s art, robotics, ancient artifacts, and more.

Top 13 Trends to Watch in the Visitor Attractions Industry | Blooloop

The 2024 visitor attractions industry evolves with trends like gamification, immersive tech, and eco-friendly experiences.

The American Kennel Club Museum of the Dog | Gensler

The AKC Museum of the Dog blends art, education, and technology, creating an engaging and memorable visitor experience.

Related Practices

Investments
Strategy
Technology
Sustainability
Business Building
Market Entry
Talent
Academy

Location

Barcelona Office
Antoni Bell 2, 4th Floor – C
Sant Cugat del Vallès 08174
+34 93 280 7084

Madrid Office
Alfonso XII 62, 2nd Floor
Madrid 28014
+34 91 048 8455

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