Culture

Cultural institutions must ensure their relevance, attract diverse and recurring audiences, diversify income streams, advance digitalization, and enhance the visitor experience. They must also strengthen community engagement, lead in sustainability, and improve governance.
All of this aims to boost their economic sustainability and long-term resilience, ensuring lasting social impact and enabling them to play an active role as agents of social change. We work alongside them to identify, prioritize, and activate initiatives that address these challenges.

General strategy

We develop strategic plans that guide informed decisions and set long-term cultural and organizational goals. Our approach includes global trend analysis, institutional diagnostics, and opportunity identification emphasizing emerging audiences, ESG, inclusion, and social impact. We integrate participatory governance, digital innovation, financial sustainability, and community engagement, all measured through Balanced Scorecard KPIs.

Alliances

We promote strategic collaborations between public, private, and third sector institutions to enable shared programming, audience outreach, and communication. We also support the development or reinforcement of formal associations, providing them with clear roles, governance mechanisms, and platforms for joint action that strengthen cooperation and long-term sector sustainability.

Feasibility study

We assess the overall viability of a project from economic, technical, and operational perspectives. This includes market inputs, revenue projections, cost structure (capex and opex), business model, and financial sensitivity analysis. We deliver a robust business case with scenarios, expected returns, and key risks, providing a solid foundation for rigorous investment decision-making.

Funding

We support museums in diversifying their sources of financing, combining public and private avenues to strengthen their sustainability. We facilitate the exploration of potential grants, donations, and sponsorships, and provide strategic guidance to structure initiatives that attract support aligned with the institution’s mission. We also promote the development of internal capacities to manage relationships with funders, foundations, businesses, and other key stakeholders in the cultural ecosystem.

Sales & Marketing

We design strategies to boost visibility, relevance, and accessibility of cultural offerings. This includes value proposition design, brand positioning, and audience segmentation. Our services cover multichannel campaigns, digital communications, loyalty programs, pricing, ticketing, and e-commerce. We also develop community engagement plans to promote inclusion, participation, and sustainable social impact.

Programming & Activities

We contribute to the design of cultural and educational programming strategies that are diverse, coherent, and audience focused. Our approach blends curatorial vision, operational feasibility, and commercial appeal. We also support the management of food services, retail operations, and third-party rentals, enhancing both the visitor experience and the institution’s financial ecosystem.

Operating Model and Governance

We support our clients in redesigning their operating model by aligning six key dimensions: efficient processes, clear organization, integrated suppliers, optimal locations, connected information systems, and effective governance. This approach enhances agility, efficiency, and coordination, enabling the business to scale in an orderly manner, with clearly defined roles and technology as an enabler.

Operational Excellence

We provide operational excellence solutions to maximize efficiency, reduce costs, and improve service quality. We design operational plans, policies, and procedures that align daily operations with the asset’s strategic vision. We intervene in all phases—from opening to mature operation—ensuring scalability and performance control.

New Projects

We work alongside institutions and project teams in the design and development of new museums or cultural initiatives, from defining their focus to launching operations. We help build a clear, sustainable value proposition aligned with their context. Our strategic and operational guidance supports the project in developing its own capabilities, structuring effectively, and maximizing its chances of becoming a relevant and enduring initiative.

Technology

We support the identification and selection of the most suitable technologies and applications to accelerate the digitalization process at every stage, enhancing conservation, access, audience engagement, and visitor experience, while also promoting sustainability, strengthening accountability, and maximizing social impact.

Sustainability

We offer specialized consulting to integrate sustainable practices, optimize energy efficiency, reduce carbon footprint, and manage resources. Beyond improving internal performance, cultural institutions can promote sustainability among their audiences and visitors, becoming facilitators of social change. We help them exceed standards, strengthen resilience, generate positive impact, and transform environmental challenges into opportunities for growth and lasting value.

Academy

We offer tailored training programs for museums, customized to their specific needs and objectives. We cover key areas such as audience research, marketing and communications, operational management, sustainability, technology, and enhancing the visitor experience. Our programs strengthen team capabilities by providing practical, up-to-date tools. Training can be delivered in person or online and is designed to improve institutional performance and address the challenges of today’s cultural landscape.

TEAM EXPERIENCE EXAMPLES

Insights

economía naranja

The Orange Economy | Inter-American Development Bank

The Orange Economy represents a $4.3 trillion global opportunity powered by creativity, culture, and innovation. This dynamic sector already outpaces traditional industries in growth, employment, and exports.

To Save Museums, Treat Them Like Highways | The New York Times

Treating arts institutions as part of national infrastructure could provide stable, equitable funding for the sector.

The Future of P-Leisure: Museums | Bompas & Parr

Museums are evolving into dynamic spaces, balancing personalization with collective experiences and fostering community.

10 New Museums to Explore| Shondaland

Explore 10 new museums in 2024, featuring women’s art, robotics, ancient artifacts, and more.

Top 13 Trends to Watch in the Visitor Attractions Industry | Blooloop

The 2024 visitor attractions industry evolves with trends like gamification, immersive tech, and eco-friendly experiences.

The American Kennel Club Museum of the Dog | Gensler

The AKC Museum of the Dog blends art, education, and technology, creating an engaging and memorable visitor experience.

Related Practices

Investments
Strategy
Business building
Market entry
Technology
Talent
Academy
Sustainability
Sales & Marketing

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