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In an increasingly dynamic and competitive environment, leisure facilities must rapidly adapt to user expectations and operational challenges. Our consulting services provide a strategic edge to optimize performance, professionalize management, and accelerate growth. We support the innovation of distinctive, immersive, and memorable experiences that increase repeat visits and maximize profitability. We apply cutting-edge technology — such as advanced analytics, artificial intelligence, and virtual reality — to optimize processes, personalize user experiences, and stand out in saturated markets. Operational and financial sustainability is at the core of our approach, aimed at creating efficient, scalable models with long-term economic impact. By working with us, leisure organizations gain practical solutions that turn challenges into business opportunities.

Investments

We provide comprehensive services for developers, operators, and investors in leisure projects. We identify high-potential commercial opportunities, conduct market studies, analyze financial assumptions and return projections. We assess the technical and operational viability of each initiative — from amusement parks and sports centers to gyms or golf resorts — with a focus on returns. We support operational integration processes and facilitate contractual agreements with third parties, selecting key providers and incorporating ESG practices when required.

Strategy

We develop tailored strategic plans for leisure assets that need clarity in their positioning, business objectives, and growth roadmap. We analyze global trends, assess competitors, and define distinctive value propositions for specific audiences. We identify opportunities for expansion, income diversification, or commercial repositioning, ensuring long-term financial sustainability. Our methodologies are results-oriented, backed by data and key performance indicators (KPIs).

Commercial strategy

We design commercial strategies to boost revenue, optimize pricing, and increase demand. This includes defining clear value propositions, brand positioning, customer segmentation, and omnichannel strategy. We support digital marketing campaigns, ticket sales, dynamic pricing, user loyalty programs, and membership initiatives. We also develop complementary monetization strategies such as retail, food & beverage, rentals, or premium services.

Programming & Activities

We design attractive and operationally viable programs and activities to maximize user flow and increase profitability. This includes themed events, sports experiences, tournaments, family activities, live entertainment, and gamified dynamics. We also assist in planning auxiliary services — such as dining, retail, or rest areas — integrating them as part of a cohesive and profitable user experience. Our approach combines demand analysis, operational logistics, and financial forecasting.

Operations

We develop operational excellence solutions tailored to the lifecycle of each facility. We design policies, processes, and protocols that enhance efficiency, reduce costs, and elevate service quality. We provide tools for performance monitoring, maintenance planning, team management, and customer service. We work across both early-stage and established operations, ensuring scalability and competitive quality standards.

Organization

We help professionalize the organizational structure of leisure operators. We define key roles, critical profiles, decision-making processes, and clear reporting lines. We support organizational change processes, workplace culture improvements, and talent development. Our approach promotes agile, results-driven organizations with the capabilities to grow, innovate, and adapt to market demands.

Technology

We advise on the selection and implementation of technologies that enhance operations and customer experience: ticketing systems, CRMs, mobile apps, augmented reality, process automation, access control, and business intelligence tools. We digitize operations, integrate data, and enable smarter decision-making. We also support the adoption of emerging technologies to deliver more immersive and differentiated experiences.

Sustainability

We offer consulting services to integrate sustainable practices that optimize resource use and improve energy efficiency. We assess consumption, identify measures to reduce environmental impact, and advise on solutions such as renewable energy, recycling systems, and internal electric mobility. These actions not only reduce operational costs but also enhance brand positioning in the eyes of increasingly conscious consumers and in response to evolving environmental regulations.

TEAM EXPERIENCE EXAMPLES

Aquarium

Market research and business plan for the entry of a company that designs, builds, and operates aquariums, including considerations on commercial strategy, pricing, organizational structure, and additional services to offer (e.g., cafeteria and souvenir shop).

01

Golf course

Development of a business plan for an existing course, identifying key growth levers in pricing, products, and marketing activities, along with diagnostics and recommendations.

02

Marina

Business plan for the development of an inland marina with capacity of up to 1,000 berths, including megayachts. Structuring of phases and adjacent real estate developments.