Resorts

In resort communities, development and management require a comprehensive vision. We help maximize project value through effective growth strategies, streamlined operations, and an engaging, attractive offering throughout the year. We combine residential and hotel uses with a variety of dining, sports, and entertainment options that enhance the destination’s identity. We advise owners in creating solid proposals to attract investment, diversify uses, and ensure financial, operational, and environmental sustainability, as well as the resilience and adaptability of the project.

General strategy

We design strategic plans to guide the development and operation of resort communities from a holistic perspective. We analyze global trends, segmentation opportunities, primary or hybrid residency models, and new land uses. We integrate urban-minded master planning to ensure a clear logic in land use distribution, internal mobility, sustainability, and services. We define measurable objectives and implementation pathways, aligning growth, financial resilience, and social value.

Alliances

We foster strategic partnerships with specialized brands and operators — in hospitality, sports, culture, or wellness — that add value to the project. These alliances help activate key areas of the master plan, increase overall appeal, and diversify income streams. We also promote agreements with developers, educational institutions, or third-sector actors to broaden the resort’s reach. These collaborations allow for shared investment, professionalized operations, and focus on each entity’s core strengths.

Feasibility study

We assess the overall viability of a project from economic, technical, and operational perspectives. This includes market inputs, revenue projections, cost structure (capex and opex), business model, and financial sensitivity analysis. We deliver a robust business case with scenarios, expected returns, and key risks, providing a solid foundation for rigorous investment decision-making.

Investments

We offer end-to-end services for owners and investors looking to develop, reposition, or activate resort communities. We identify high-potential opportunities, conduct market studies, analyze returns, and optimize infrastructure investment—always seeking adaptable, sustainable, and scalable models. We support the preparation of attractive investment projects — such as branded residences, wellness hubs, sports centers, or theme parks — for third-party involvement. Each opportunity is evaluated based on its operational viability, territorial impact, and value-generation capacity. We assist in negotiations with hotel operators, marinas, golf courses, and other key activities.

Sales & Marketing

We design commercial strategies that integrate marketing, distribution, and positioning to maximize occupancy, sales, or rentals. From destination branding to tailored product offerings for various profiles — including emerging segments such as wellness, digital nomads, or senior living, as well as traditional vacation buyers — we use data and digital tools to refine segmentation, optimize pricing, and boost conversion and loyalty.

Customer experience

We design experiences for residents and visitors that enhance quality of life, enjoyment, and connection with the environment. From cultural and social programming to sports activities, adventure parks, or agrotourism routes, we align each offering with the community’s target profile. We use digital platforms, purpose-driven spaces, and locally authentic concepts to enrich everyday life, foster community, and unlock new monetization opportunities.

Operations

We help companies optimize costs and enhance product and service quality through operational model redesign, continuous improvement, and efficient resort management. Our approach integrates processes, technology, and organizational design to scale with agility, reduce inefficiencies, and ensure rigorous operational control.

Market entry

We assist companies in entering new geographical markets, providing comprehensive support tailored to their needs. We help both international companies looking to establish a presence in Spain and Spanish companies seeking to expand globally. Our approach includes market analysis, customized entry strategies, and regulatory compliance guidance to ensure successful market integration.

Sustainability

We embed sustainability as a core principle in both development and operations. From optimizing infrastructure and natural resources to passive building design and renewable energy use, we apply international standards and circular approaches. We promote regenerative models that increase long-term value, minimize environmental impact, and strengthen the resort’s reputation and positioning.

Academy

We offer training programs for all community stakeholders: managers, operators, technicians, developers, and local entrepreneurs. Topics range from urban planning, sustainability, and technology to customer service, sales, and operational management. We help develop local talent to ensure a high professional standard, reduce external dependency, and strengthen territorial roots.

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TEAM EXPERIENCE EXAMPLES

Insights

2025 Hilton Trends Report: The Vacation Maximized | Hilton

Travelers are seeking meaningful, family-friendly, and sustainable experiences while balancing nostalgia and relaxation.

15 Seriously Interesting Nordic Hotels | Michelin Guide

Explore 15 fascinating Nordic hotels that blend breathtaking design and nature for a unique experience.

Hyatt’s Billions-Dollar Shift to an Asset-Light Strategy | Wall Street Journal

Hyatt is transitioning to an asset-light model, selling properties and focusing on luxury and franchises.

This restaurant is run entirely by robots | Freethink

Mezli restaurant combines robotics and culinary expertise to offer an entirely automated dining experience.

Guest Experience Trends in Luxury Resorts | BRTN Brand Strategy

Luxury resorts emphasize wellness, sustainability, and personalized, culturally immersive guest experiences.

Hilton’s Most Luxurious Brand Announces Agritourism Resort | Skift

Hilton announces luxury agritourism and eco-hotels in Saudi Arabia, expanding under Vision 2030.

Related Practices

Investments
Strategy
Business building
Market entry
Technology
Talent
Academy
Sustainability
Sales & Marketing

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