Sales & Marketing

We help companies and projects generate more revenue and profitability through a comprehensive transformation of sales and marketing. We redesign the commercial structure, including roles, incentives, CRM, lead nurturing, and reporting, to drive efficiency and conversion. We establish data-driven dynamic pricing based on elasticity and positioning.
We activate digital strategies—audience management, social media campaigns, automation, and funnel optimization—and enhance the customer experience by mapping the customer journey, personalizing interactions, and training teams. In this way, we strengthen loyalty, reduce costs, and foster sustainable growth.

Sales & Channels

We redesign the commercial structure to maximize efficiency and conversion by analyzing team performance, defining roles, goals, and incentives, and optimizing sales channels (direct, intermediaries, portals, and proprietary). We integrate CRM, lead nurturing, reporting, and automation to ensure agile, coordinated, and results-driven commercial execution, increasing revenue and operational effectiveness.

Pricing

We analyze demand, supply, and key trends affecting the positioning, design, and viability of a real estate or hotel project. This includes competitive benchmarking, target segment analysis, price evolution, absorption rates, and consumption dynamics. We provide actionable intelligence to define the product, pricing, customer experience, and investment, aligning development with real market opportunities.

Digital Marketing

We design digital strategies to attract qualified demand: segmenting audiences, managing social media campaigns, automating content, and optimizing landing pages and acquisition channels. We create conversion-focused funnels, measure performance in real time, and adjust using performance tools. The goal is to attract more qualified leads, reduce cost per acquisition, and improve the efficiency of the digital funnel.

Customer Experience

We design and optimize every touchpoint to create consistent and memorable experiences, from the first contact through follow-up after product delivery or service completion. We map the customer journey, identify friction points and opportunities, personalize processes, and train teams. Our comprehensive CX management drives higher satisfaction, loyalty, and retention—key factors for standing out in saturated markets.

Featured Service

TEAM EXPERIENCE EXAMPLES

Insights

Emerging Trends in Real Estate Europe 2025 | ULI

European real estate balances stabilized interest rates with geopolitical and ESG challenges, focusing on operational sectors like logistics, housing, and energy infrastructure for sustained growth amidst volatility​.

Get Smart: The Business Case for Grid-Interactive, Efficient Buildings | Urban Land Institute

Grid-interactive buildings optimize energy use, reduce operating costs, and enhance resilience against disruptions, driving sustainability in the real estate sector. Widespread adoption faces investment challenges and requires multi-sector collaboration..

The Art of the Prompt | Google

Google's guide highlights prompt structuring to optimize AI for research, creativity, and ideation.

Hospitality Trends Report | af&co. + Carbonate, Inc.

The 2024 Hospitality Trends Report, in its 16th edition, embraces a maximalist "More is More" philosophy, exploring fantasy realms, prioritizing community, and integrating artificial intelligence for an unforgettable year.

Navigating Longer Lifespans | World Economic Forum

Experts discuss the longevity economy, the health challenges of aging, and necessary policy adaptations.

Artificial Intelligence in Real Estate

How is AI revolutionizing real estate with applications like property search, valuation, content generation, virtual tours, building automation, contract management, and risk assessment, driving efficiency, personalization, and innovation in the industry.

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Sales & Marketing

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